•Open to all candidates who have applied and received an offer (conditional or unconditional) for the full-time or part-time MSc in Marketing and Retail Innovation at UCD Michael Smurfit Graduate Business School.

•Open to both EU and non-EU (international) applicants.

•Candidates must demonstrate outstanding academic achievement (typically holding a First Class Honors degree or equivalent standard).

•Strong motivation, leadership potential, and commitment to the field of marketing and retail innovation.

The MSc in Marketing and Retail Innovation Scholarship is awarded by UCD Michael Smurfit Graduate Business School to outstanding students pursuing postgraduate study in marketing and retail innovation. The scholarship aims to support high-achieving individuals who show exceptional potential and ambition to excel in modern retail and digital marketing environments.

•Covers up to 50% of tuition fees for the MSc in Marketing and Retail Innovation program.

•Recognition as a prestigious UCD Smurfit Scholar, providing networking opportunities with industry professionals and alumni.